The Just Started retrospective
AI is a tool you learn by playing with — but not the same way every time.
Jul 6 • Dennis Hoffman

June 2026

When I realized I could teach the AI.
Step 8 of 8: not just a smarter model. A loop that learns.
Jun 29 • Dennis Hoffman
When I realized I was about to build a glorified form.
Step 7 of 8: not just built with AI. Built with AI inside it.
Jun 22 • Dennis Hoffman
When I realized the thing could be anything.
Step 6 of 8: from knowledge base to interview to score to app.
Jun 15 • Dennis Hoffman
When I realized I didn't have to specify what — only why.
Step 5 of 8: objectives, not deliverables.
Jun 8 • Dennis Hoffman
When I realized the AI could make things.
Step 4 of 8: artifact, not just replies.
Jun 1 • Dennis Hoffman

May 2026

When I realized the AI could be anyone.
Step 3 of 8: many friends, not one.
May 25 • Dennis Hoffman
When I realized the AI could be my friend.
Step 2 of 8: a friend, not a tool.
May 18 • Dennis Hoffman
When I realized I could keep talking.
Step 1 of 8: conversation, not search.
May 11 • Dennis Hoffman
The pyramid I didn’t know I was climbing.
The seven rungs of AI use, and the one grammatical shift that separates the people who use these tools from the people who build with them.
May 4 • Dennis Hoffman

April 2026

Just Started.
A weekly essay about what it actually looks like to build with AI tools after a long career in something else.
Apr 27 • Dennis Hoffman
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